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Private label surge in Europe

PLMA show reflects retailer commitment to own brands

Last month’s PLMA World of Private Label exhibition was the largest in the event’s 21-year history, demonstrating the strategic commitment by retailers to the growth of their own brands.

Held in Amsterdam’s RAI Centre, the show attracted more than 7,000 visitors and was host to more than 3,000 exhibitors, representing manufacturers from more than 60 countries.

There was also a greater number of large exhibit stands at this year's event, providing more room for meetings, opportunities for tasting food products and examining non-food items.

Brian Sharoff, PLMA President, said: “The attendance at this year’s World of Private Label and the surge in private label market share across Europe, reported by ACNielsen, demonstrate that retailers and wholesalers have chosen private label as their strategy to build profits and increase customer loyalty.

“For the first time, market share for private label has surpassed 40% in four countries: the UK, Germany, Belgium and Switzerland. Moreover, private label now accounts for more than one of every three products sold in France and Spain."

Visitors to the show weren’t just on the look out for new products, however. More than 70 executives from 22 countries attended the first one-day special education programme held during the event. There was also good attendance at the Idea Supermarket, an area for displays of private label product ranges from around the world.

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