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Market Update

30 Jun 2006      

First printed in Checkout Magazine   

waitrose brings hope

Overwhelming customer response has helped the Waitrose Foundation raise over £330,000 in its first year, surpassing the predicted target by 30%.

Over 5,000 African citris growers have benefited from the foundation

The foundation was set up in June 2005 to raise money for South African farm workers through the sales of citrus fruit. The money has funded 25 different community initiatives involving 5,000 farm workers. This includes literacy training, IT training, health education and classes in craftwork, to enable farm workers to earn an income out of season. Due to the programme’s success, Waitrose is to extend the fruits covered by the initiative to include avocados.


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