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First printed in Checkout Magazine
Omega 3 push for lettuce
The health benefits of Lambs lettuce is the centrepiece of a new campaign intended to capitalise on the trend for superfoods.
The Fruit and Vegetable Committee for the Loire Valley launched a consumer marketing campaign focusing on its position as a better source of Omega 3 than spinach, watercress and broccoli. This will be communicated through health and consumer magazines. In the last five years, UK imports of Nantes lambs lettuce have grown by over 300%
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Product category: Fresh produce
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