|
Web Exclusive
Grocery sales buoyed by warm weather and football fever
June's been a great month for the grocery trade, but the competition is still hot
Supermarket sales in June continued to be buoyed by warm summer weather and world cup fever, according to the latest monthly figures from ACNielsens Scantrack. They reveal that since the beginning of April, total till sales have increased by 5% with sales at the grocery multiples showing 8% growth in the past two weeks.
Results from ACNielsen Homescan for the 12 weeks to 17 June confirm that the winners continue to be Tesco and Waitrose, while Asda and Sainsbury are still neck and neck for the runners up position with market shares of 15.6% and 14.9%.
Mike Watkins, head of retailer services at ACNielsen says: Sainsbury`s market share is up on this time last year. However after a poor start to the year, in the last couple of months and helped by Easter, Asda has started to gain share. Nevertheless, in the last four weeks Asda have been growing at a slower rate than Sainsburys at 6.6% and 8.4% respectively. He adds Tesco is pushing the market growth due its sheer scale and is adding new selling space fast, so can maximize the buoyant market more than most.
If England continue their current winning streak in the World Cup, then beers and wines will continue to see a sales boost, as will non foods, soft drinks and fresh foods. This will help to compensate for the 1.5%, and slowing, underlying growth in grocery since the start of the year.
But retailers beware, it will all soon be over - as the peak holiday season approaches and market growth and shopping trips return to normal.
To see more articles associated with
Asda
click here
To see more articles associated with
Sainsbury's
click here
To see more articles associated with
ACNielsen
click here
To see more articles associated with
Tesco
click here
|
