|
Web Exclusive
Him! signs up Daily Mail
The Daily Mail is the latest company to join the him! Convenience Tracking Programme(CTP)
Tom Fender, director at HIM, said: "Newspapers remain one of the top three selling categories in most convenience stores but our programme does not have a newspaper publisher to bring category expertise in the same way fmcg suppliers represent every other category in the programme."
He said the programme highlighted the huge newspaper penetration differences between one chain and the next also helped retailers to take a broad view of the newspaper category by showing that the newspaper shopper usually buys other items with the newspaper itself.
"This should lead to productive joint workshops with suppliers in other categories to explore cross category learning," he added.
To see more articles associated with
him!
click here
|
