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First printed in Checkout Magazine
Florette's snack salad
Soleco, parent of salad brand Florette, has launched a new snack salad ready-made with a mix of seeds and beans
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| Launched in partnership with the hit programme |
Launched under the You Are What You Eat label, in partnership with the hit TV franchisee of the same name, the salads retail at £1.99 for 175g and 215g packs.
Two choices are offered in the range Mixed Leaf and Bean Salad, a combination of mixed beans, baby leaf spinach, lambs lettuce, lollo rosso, carrot and sun-dried tomato dressing, and Mixed Leaf and Seed Salad, with mixed seeds, escarole, wild beetroot, lollo rosso and a balsamic and olive oil dressing.
Support for the range will include marketing and PR campaigns in consumer and women's magazines as well as link-ups with best-selling You Are What You Eat cookbooks and meal planners. A series of money-off promotions and in-store tastings are also planned throughout the rest of the year.
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Product category: Fresh produce
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