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Leeks set for boost with first ever campaign
For the first time British leek growers have come together to promote their product with the launch of a new campaign.
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| The new leek season runs from September 2006 to March 2007 |
Designed to highlight the new leek season, which runs from September 2006 to March 2007, and encourage more consumers to eat fresh British leeks, the campaign is a collaboration between 10 British leek growers and Nunhems Seeds.
Nick Allpress, director at Allpress Farms, said the campaign would target a broad range of British consumers, from affluent young professionals to families and the health conscious. It aims to inspire and educate them about the benefits of eating seasonal, traditional British leeks and ultimately to drive trial and repeat purchase.
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