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Market Update

30 Sep 2006      

Web Exclusive   

QFC: Batchelar to highlight food opportunities

Judith Batchelar , director of Sainsbury’s brand and the keynote speaker at Checkout’s first Quality Food Conference, will reveal the challenges and opportunities companies face in developing quality new products.

The conference takes place on 27 November 2006

Under the heading, Driving the Quality & Innovation Agendas: Challenges & Opportunities , Batchelar, will reveal the challenges such as skill shortages and environmental and ethical standards that impact the supermarket’s business. Batchelar, whose department is responsible for initiating, developing and delivering the quality and innovation agendas at Sainsbury’s and at the same time protecting and enchancing the retailer’s reputation, will also highlight the opportunities for quality npd.

The conference, which takes place on 27 November, on the day of the Quality Food Awards, will explore new product development across key themes including health, convenience and premiumisation.

Healthy npd will be discussed by Lucy Ede, head of product development at Innocent Drinks, in the health session. Ede will reveal how keeping things healthy and natural has paid off for the UK’s favourite smoothie brand.

New data from ACNielsen, supplied for Checkout’s exclusive Top 25 Soft Drinks report (page 18), shows Innocent has grown by a phenomenal 184% in the year to 12 August and the brand is now the 14th top selling drink in the UK.

Presenting in the premiumisation session, Hamish Renton, managing director of Uniq Foods’ Paignton desserts site, will explore how genuine innovation can change consumers’ spending patterns in indulgent product categories. Under the heading, Breaking the Glass Ceiling of Price Points, Renton will discuss the key drivers to purchase and shoppers’ need states plus how the growth of commodity products and low pricing is declining as consumers are becoming more conscious of product quality.

The conference takes place at the London Marriott Hotel, Grosvenor Square. Tickets cost £450 plus VAT with an early bird discount of 10% for bookings made before 27 October.

To book your places please contact Sue Colyer on tel or email


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