GlaxoSmithKline has added an apple variant to its Lucozade Energy range.

New apple flavour joins the range

Available from 3 July, the drink will be backed by a heavy weight campaign during the summer.

The new variant will benefit from a bespoke eye-catching above-the-line campaign, nationwide sampling and in-store point-of-sale. The launch will also spearhead a Lucozade Energy ?5.2m through-the-line campaign, which will consist of brand activity between July and September.

Lucy Colman, brand manager, Lucozade Energy, GlaxoSmithKline, said: "It's a very exciting time for the Lucozade Energy brand. Lucozade Energy Apple is set to create further interest in the brand and in the soft drinks sector. Retailers should make sure they stock Apple in the chiller alongside the rest of the Lucozade Energy range in their stores to generate incremental sales and to benefit from the buzz which will be created by the forthcoming launch activity."

Lucozade Energy Apple is available in 380ml and 500ml single PET bottles plus 380ml x 6 multipacks