The health benefits of Lamb?s lettuce is the centrepiece of a new campaign intended to capitalise on the trend for superfoods.

The Fruit and Vegetable Committee for the Loire Valley launched a consumer marketing campaign focusing on its position as a better source of Omega 3 than spinach, watercress and broccoli. This will be communicated through health and consumer magazines. In the last five years, UK imports of Nantes lamb?s lettuce have grown by over 300%