10-week campaign will run in national newspapers

Leffe:new ad is the first to appear on front of Sunday Telegraph magazine

An advertising campaign breaks this weekend (July 15 and 16) for Leffe, InBev?s Belgian speciality beer, in national newspapers such as the Observer, Guardian Weekend and Sunday Times. It will also be the first ad campaign to ever feature on the front of the Saturday Telegraph magazine.

The campaign, which will run for 10 weeks, consists of four ads carrying the ?Savour Life. Savour Leffe? tagline. The ads are being targeted at 30- to 50-year-old men.

James Watson, InBev UK?s marketing manager for speciality beers, said: ?This new burst of advertising will help us reinforce and support Leffe?s position in the marketplace and follows its presence at the Taste of London, where approximately 10,000 consumers sampled the brand.?