Consumer and in-store activity will support the league?s official beer

Budweiser:official beer of FA Premier League

The start of the FA Premier League this Saturday (August 19) is being kicked off by Budweiser, the league's official beer, with the launch of a new creative advertising and promotional campaign.

The new campaign will take in consumer media with insertions in men's lifestyle press and leading football monthly magazine Four Four Two, and it will be seen nationally in bars, clubs, supermarkets and independent grocery stores. Point of sale items include posters, outdoor banners, bunting, supermarket shippers, tent cards and coasters. Merchandising items used for consumer promotions will also feature the new creative.

In addition, Budweiser will be running consumer promotions giving Budweiser drinkers the chance to win tickets to matches in the league. The FA Premier League logo will also appear on all Budweiser packaging, primary (bottle and cans) and secondary (exterior packaging.)

Budweiser has confirmed it is continuing its official beer sponsorship of the Premier League website www.premierleague.com, Manchester United and Manchester City.