Cadbury Trebor Bassett (CTB) is set to launch its latest product - Cadbury Dairy Milk Melts.

Cadbury Dairy Milk Melts: available 25 September

Available from 25 September, Cadbury Dairy Milk Melts consist of eight individually wrapped soft chocolate centres covered in Cadbury Dairy Milk and is targeted at 25-39 year old women looking for an indulgent treat. The launch is supported by a ?2m marketing campaign, including Coronation Street TV sponsorship, PR and an extensive sampling programme.

Mike Tipping, head of customer relations at CTB, said: ?The every day treats chocolate category is currently in strong growth. The launch of Cadbury Dairy Milk Melts offers retailers an opportunity to capitalise on this growth and benefit from an increasing sales opportunity. Cadbury Dairy Milk Melts represents one of many indulgent products in the CTB portfolio and will generate interest amongst shoppers that only a launch from CTB can.?

Cadbury Dairy Milk Melts are available in three flavours - Velvety Milk, Deliciously Dark and Heavenly Praline and will retail ?1.19.