Kellogg?s has expanded its All-Bran range with the addition of All-Bran Crunchy Oatbakes.

All-Bran Crunchy Oatbakes: high in fibre

The new product is a baked cereal made with oats, wheat and oat bran and Kellogg's hopes it will attract consumers who want to maintain their fibre intake with a tasty cereal.

Kevin Brownsey, UK sales director, said: ?All-Bran Crunchy Oatbakes is the tastiest high-fibre food Kellogg's has ever made and provides 21% of the guideline daily amount (GDA) for fibre. This is a strong offering from Kellogg's. It extends the appeal of the All-Bran range by attracting consumers who want a really tasty high-fibre cereal?.

Kellogg's has also launched a new snack bar ? Crunchy Nut Nuts About. Available in two varieties, Nut and Fruit 'n Nut, the launch will be supported by on-pack activity from August to October, outdoor activity and coupon activity from September to November.

All-Bran Crunchy Oatbakes retails at ?2.29 for 375g and Crunchy Nut Nuts About retails at ?2.19 for a three-pack and 79p for a single 40g bar.