Capespan has launched a product designed to make it easy and clean to consume pineapple.

Pineapple made easy

Cape Fruiteezi is a pre-prepared 80g stick of pure fresh pineapple with a seven-day shelf life. Capespan says although pineapple sales are growing by 41% a year, consumers find it difficult to tell how ripe the fruit is and do not know how to prepare it. Capespan?s commercial director, Alistair Phillipson, said: ?This is real innovation. Fruiteezi makes fresh, prepared pineapple truly accessible and convenient for the first time. I am confident it will receive an enthusiastic response from UK consumers.?