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First printed in Checkout Magazine
New fruit cider is aimed at the sharing market
S&N UK is targeting mainly female drinkers with its latest new product development in the cider market.
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| Jacques: exclusive launch through Sainsburys |
Jacques, a 5.5% alcohol-by-volume fruit cider from Belgium, is being launched in a 750ml wine-style bottle intended for sharing consumers. Jacques, which carries the Strongbow branding, is produced at S&Ns Stassen SA cider plant in Belgium and it is a blend of lightly sparkling cider and fruits of the forest. Stassen has a lot of expertise in making cider with flavours, which is well developed in the European market, said S&N UK brand innovation manager Dave Pattman.
He said 40% of cider drinkers were women and Jacques was envisaged as an alternative to wine, with the fruit cider being half the strength of many wines and at half the price, around £2.99 in the off-trade. It is a consumer need that isnt being met by other products at the moment, said Pattman. It is a big at-home opportunity for sharing.
Jacques is being launched initially in the off-trade with Sainsburys.
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