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Highland Spring reports soaring June sales
Bottled water is in high demand driven by rising tempratures and the search for an alternative to fizzy drinks
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| Highland Spring sales soaring |
As the Met Office issues further warnings of heat wave conditions across the South East, Scottish water brand Highland Spring, is reporting its best June on record, and expecting unprecedented sales for the month ahead.
The UKs recent hot June weather, combined with Highland Springs distribution gains have made it the fastest growing brand in the UK bottled water market, with the take home market up over 32 per cent for the four weeks to 17 June (Source: AC Nielsen).
The company says a proportion of this growth is coming from an increase in demand for sugar free alternatives to fizzy drinks in the fight against obesity among parents of school age children. Highland Spring Natural Mineral Water for Kids is now the No 1 kids water brand in the UK, with 30 per cent brand share. The kids water sector is growing at 34 % and now represents over 13 million litres per annum.
With the South East heating up Highland Spring is ensuring many consumers in London remain hydrated by distributing more than 50,000 complimentary bottles in parks across the capital, including Golden Square, Soho Square and Broadgate Fulcram.
The sampling initiative called Pure Scotland is in association with VisitScotland and represents the fourth year of joint marketing activity between these two marketing organisations.
New research from Highland Spring reveals only 13 per cent of adults and kids drink the recommended eight glasses of water a day, while 87 per cent of children dont drink enough water (NOP May 2006).
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