|
Web Exclusive
Cinzano launches new wine mixer drink
Spritzz Up gains retail listings on market launch
|
| New wine mixer drink: Cinzano Spritzz Up |
Tesco, Thresher and Budgens will be the first retailers to stock Spritzz Up, a new wine mixer drink being launched this month (July) by Cinzano.
Spritzz Up, which is available in both Fruity White and Cheeky Red variants, is being targeted at 18- to 30-year-old women and Cinzano is recommending retailers to stock the brand with alcohol ready-to-drink products, even though it is not an RTD.
Cinzano says consumers should fill a large wine glass with ice, half fill with Spritzz Up and top up with tonic or lemonade. Spritzz Up is packaged in 750ml bottles with a likely retail price of £5.99. It is slightly fortified with an alcohol by volume level of 14.5%.
UK marketing manager Karen Crowley said: Weve looked at the market, done our research and believe theres a sizeable opportunity for a wine-based drink that you mix at home. Spritzz Up offers a high quality alternative to RTDs or alcopops with a more accessible taste and lighter style than conventional wine.
Launch support includes sampling, a consumer competition and magazine advertising in titles such as Heat, Now, Cosmopolitan, Company and Glamour. The campaign runs from August until the end of November.
To see more articles associated with the category
Product category: Alcoholic drinks
click here
To see more articles associated with the category
Product category: Wines
click here
To see more articles associated with the category
Product category: Ready-to-drinks (RTD)
click here
|
