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Blason mini listed in Tesco
Tesco is to stock the first two wines in the Blason de Bourgognes new 'minis' range from August 14.
The Burgundian wine brand is launching Blason de Bourgogne Pinot Noir and Blason de Bourgogne Chardonnay in 250ml bottles, priced at £1.99. The wines are made by Cave de Buxy, based in the Côte Chalonnaise, and are the same blends used in the 750ml bottles of the same name.
Export director Marc Vachet said: "With a brand such as Blason, it is important to keep moving forward and coming up with innovative ideas to boost sales and keep the brand fresh and exciting. The Blason minis seemed like a good route to go down and initial feedback from retailers led us to believe that they would be a success.
"Blason de Bourgogne is always striving to make Burgundy approachable to the consumer and we expect the quarter bottles to open up the region to a new group of customers, who might not ordinarily want to spend £5 or more on a bottle," he said.
The Blason 750ml range is available in Asda, Tesco, Sainsburys, Waitrose, Morrisons, Somerfield, Threshers, Co-op and Budgens.
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