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Captain Morgan gets a face lift from Diageo
New look in the autumn for leading dark rum brand
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| New look for dark rum |
Leading UK dark rum brand Captain Morgan is being given a new look in the autumn by brand owner Diageo.
The Captain Morgan figure on the front label will be larger and more contemporary as it is said to be a very recognisable part of the brand. Captain Morgan is the largest dark rum in the UK take-home trade with a 23% volume share and is growing at 3% per year.
Brand manager Amy Richardson said the new design would ensure the brand has great on-shelf impact.
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