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Richmond Ice Cream adds quality to portfolio
NESTLÉS Quality Street brand has joined the Richmond Ice Cream line up and launched as an ice cream.
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| Quality Street luxury ice cream |
The Quality Street luxury ice cream sticks come in three variants taken from Nestlés Quality Street Big Ones range The Big Green Triangle, The Purple One and Orange Crunch. Quality Street ice creams,available now, come in single variant multipacks of three and retail at £2.99 per pack.
Other news from the Richmond Ice Cream stable includes new product and variants from Fab and Skinny Cow.
The latest launch from the Fab brand is the new strawberry and vanilla ice cream cone. Available this month (September) in a four-pack retailing at £1.79, consumer ads backing the launch start in October. The cone will be released as a single in Febuary 2007.
The Skinny Cow brand is growing with a new ice cream variant Truly Lovin Toffee available in a 500ml tub retailing at £2.99. Skinny Cow also announced a raft of activity in 2007 to back the brand. It will be repeating its TV ads in January, May and June as well as press advertising. A sampling campaign is also planned for 2007.
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