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Ethical ice cream
Ben & Jerrys has launched the first Fairtrade ice cream in the UK. The Vermont-based ice cream maker said its latest launch, Classic Vanilla, is the beginning of a long-term commitment by the company to introduce Fairtrade ingredients across the full range.
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| Ben & Jerrys Fairtrade ice cream |
Co-founder Jerry Greenfield said: Fairtrade is about making sure people get their fair share of the pie. Nobody wants to buy something that was made by exploiting somebody else.
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