|
Web Exclusive
Discovery launch healthier wrap range
Discovery Foods has launched a new range of healthy wraps under its Wrap 'n Roll brand.
|
| Healthier wraps under the Wrap'n Roll brand |
The two new products - Healthy 'n White and Wholemeal - contain less salt, less fat and more fibre than the original Wrap 'n Roll wraps, and can be used for traditional or contemporary sandwiches, kids' meals, quick and healthy snacks, party foods and even desserts.
The launch is being supported with a series of roadshows, including events at The BBC Good Food Show at Birmingham's NEC in November, in-store marketing activity and web site, www.discoverywrapnroll.co.uk, featuring product news, recipes and promotions.
.James Bennett, head of marketing at Discovery Foods, said: 'Consumers are increasingly looking to wraps as the modern alternative to bread to liven up lunchtimes by replacing the traditional sandwich.
The double digit growth of the brown bread market lead to us to being the first brand to launch a wholemeal wrap. And while the whole new Wrap 'n Roll range is lower in fat and salt and higher in fibre, there's no compromise on taste. Wraps are convenient and easy to eat on the move - and unlike sandwiches the filling won't drop out and land in your lap.
|
