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New look launched for toffee liqueur
Re-design for Dooleys takes brand into the festive period
Toffee and vodka cream liqueur brand, Dooleys, is launching new-look packaging in time for the key Christmas period.
The introduction of the re-designed packs coincides with the brand announcing the appointment of J Wray & Nephew as its new UK distributors.
The new design keeps the distinctive red and blue bottle but in subtler colour tones and carries the Dooleys brand name in gold lettering. Dooleys is said to be a popular seasonal choice for the 18- to 35-year-old age group, who enjoy it either as a short over ice or in cocktails.
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