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Product News
30 Sep 2006      

Web Exclusive   

Camel buck the trend

Although the premium cigarette sector is in decline, Gallaher’s Camel brand has been bucking the trend with sales up 11% year-on-year.

Camel 14s pack

Gallaher has launched a Camel Subtle 14s pack, which retails at £3.65, to push sales even further. Although Camel is the fifth largest cigarette brand globally, it is not as big in the UK, though Gallaher claims the brand performs well in urban areas and, given the right distribution, it sells well.
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