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Cadbury Flake Dark
Cadbury Trebor Bassett (CTB) is tapping into the growing popularity of dark chocolate with its latest launch Cadbury Flake Dark.
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| Cadbury Flake Dark |
With sales of dark chocolate growing at 13% year-on-year, the confectioner says the sector is a natural extension for the Flake brand. Available from 9 October, the launch is backed by a £3.8m marketing spend, including the sponsorship of ITVs Coronation Street and sampling and PR. In-store support includes shelf-ready packaging and, for the initial first six weeks of the launch, counter and floor displays to help retailers capitalise on the advertising. Cadbury Flake Dark retails at 46p.
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