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Web Exclusive
Bulmers Original goes into can in off-trade roll-out
Selected retailers are being targeted for new cider packs
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| New 500ml four-pack |
S&N UK is upping the stakes in the cider market by launching a 500ml canned version of Bulmers Original, the 4.5% alcohol by volume cider brand it rolled out nationally earlier this year to take on Magners.
The brand was originally launched in a one-pint (568ml) bottle and it will now be available to selected retailers in a four-can pack and 12-pack pint bottle multipack.
Consumers and retailers are responding enthuisiastically to the reintroduction of Bulmers Original and these new SKUs will help customers capitalise on the continuing growth in the UK cider market, particularly in premium cider, said head of customer marketing Craig Clarkson.
Poster advertising is also supporting Bulmers Original during the autumn.
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