Checkout - Content Associated with Marketing: promotions

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Latest Content Relating to Marketing: promotions

MARKET UPDATE

	Volume up, value static in festive beer market 25 Jan 2006 The 2005 festive season will probably go down as the great Christmas giveaway as far as the take-home beer business was concerned ... View issue (February 2006)

	Best ever Christmas package sees grocery sales boom 25 Jan 2006 While most retailers on the high street suffered a difficult Christmas, their counterparts in the grocery industry reported bumper trading over the festive period ... View issue (February 2006)

	FFS cooks up anniversary interest in toms 21 Dec 2005 Foods from Spain is offering a free hardback recipe book worth £14.99 on over half a million packs of Canary Islands tomatoes in two major retailers ... View issue (January 2006)

	Coors may slash support in new price cutting row 30 Sep 2005 Coors Brewers may reduce its marketing support to retailers that continue down the price-cutting route in a bid to inject more value back into the take-home beer market ... View issue (October 2005)

	Birds Eye gives away real fivers 30 Sep 2005 Unilever Ice Cream & Frozen Foods has stepped up its drive to promote the benefits of frozen, specifically the lack of artificial colours or flavours in its Birds Eye range ... View issue (October 2005)

	Offers spark fears of beer price war 25 Jul 2005 A week-long promotion in Somerfield that brought the price of three leading lager brands down to their lowest levels for many years has been described as "incredibly disappointing" by one take-home brewer ... View issue (August 2005)

	Booths aims to balance 'brands and quirkies' 24 May 2005 Bogof deals and other price promotions on wine have their place in Booths, the independent supermarket chain... ... View issue (June 2005)

	Win a player with Coke 24 Mar 2005 Coca-Cola GB is offering one lucky football fan the chance to win a player... ... View issue (April 2005)

	Ale and stout feel the festive squeeze 28 Jan 2005 Lager continued to grow its market share over Christmas, despite promotional offers... ... View issue (February 2005)

	Trying time 28 Jan 2005 Drinks news in brief ... View issue (February 2005)

PRODUCT NEWS

	Masterfoods pouch hits the cinema 30 Jun 2006 Masterfoods is set to cash in on the success of its confectionery pouch format with a new summer promotion. ... View issue (July 2006)

	Brazil tempts shoppers with new apple promotion 08 May 2006 Brazilian apples will be given a boost in the UK this summer, with a new promotional drive by the Brazilian Association of Apple Producers (ABPM) ... View issue (May 2006)

	Coke kicks off World Cup activity 24 Apr 2006 Win tickets to World Cup with on-pack promotion ...

	John Smiths ready for the off with Grand National competition 28 Mar 2006 A four-day promotional campaign in The Sun newspaper for John Smiths Bitter next week will give consumers the chance to win £1m on the Grand National, which is being run on 8 April at Liverpools Aintree course. ...

	New wave campaign to lift Spanish wine in UK 23 Mar 2006 £2m is being invested in Spanish wine in 2006 ... View issue (April 2006)

	Carte Dor in clever sampling campaign 23 Mar 2006 Carte Dor focuses on gardeners ... View issue (April 2006)

	Coors urges retailers not to miss out on World Cup lager sales 23 Mar 2006 Coors hopes retailers will avoid another disappointing sales scenario over summer by supporting Carling's World Cup activity in-store ...

	John Smith's saddles up for big Grand National promotion 08 Mar 2006 The brand begins push leading up to April race ...

ANALYSIS

	him! analysis: Best in class Promotions 24 Aug 2005 Tom Fender , chief operating officer, him!, says promotional effectiveness starts at head office, but success depends on in-store execution ... View issue (September 2005)

	Pumping up the value? 21 Jun 2005 Brand owners at the London International Wine & Spirits Fair were asked the simple question: "Are you getting value from marketing?" Mike Dennis reports on the continuing impact of price promotions on the wine trade ... View issue (July 2005)

	Promotion of the month: Budweiser's The Race is On 24 Feb 2005 Checkout explores the impact of promotions through market research on awareness... ... View issue (March 2005)

	Promotion of the month: Kellogg's Cereal -- Shark Tale water maze free inside 28 Jan 2005 Checkout explores the impact of promotions through market research on awareness. This month: Kellogg's Cereal -- Shark Tale water maze free inside ... View issue (February 2005)

	Promotion of the month: Walkers Squares, Free Walk-o-Meter 01 Jan 2005 Checkout explores the impact of promotions through market research on awareness ... View issue (January 2005)

	Promotion of the month: Kellogg's Corn Flakes -- up to 50% off BBC DVDs 01 Dec 2004 Checkout explores the impact of promotions through market research on awareness. This month: Kellogg's Corn Flakes -- up to 50% off BBC DVDs ... View issue (December 2004)

	AC Nielsen Tradescope: Reducing your trade spend 01 Dec 2004 Simon Boswell , consultant, ACNielsen, on managing a gradual and progressive reduction in trade spend, and investing in your brand's base sale growth ... View issue (December 2004)

	A captive audience: Capgemini examines in-store media 01 Nov 2004 Anthony Lucas, vice president of Capgemini, explores the potential of in-store media in promoting retailer and supplier brand messages, and encouraging brand switch ... View issue (November 2004)

	Promotion of the month: Nescafé -- Love the morning and win £100 every morning for a year 01 Nov 2004 Checkout explores the impact of promotions through market research on awareness. This month: Nescafé -- Love the morning and win £100 every morning for a year ... View issue (November 2004)

	Promotion of the month 01 Sep 2004 Checkout explores the impact of promotions through market research on awareness. This month: Nestlé© Shreddies Free Shrek 2 characters ... View issue (September 2004)

VIEWPOINTS

	CapGemini: Non-food for thought provided by Capgemini 01 Sep 2004 Alek Adamski , director retail practice, Capgemini UK, on the growth of non-food in the grocer's retail mix ... View issue (September 2004)

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