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Latest Content Relating to Marketing: product launches

MARKET UPDATE

Bud goes silver in new standard lager launch  
06 Jun 2006
Launch of Bud Silver in Scotland will be followed by national roll out. ...
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Heinz is to target the convenience market  
30 Sep 2005
It may boast up to 50 varieties, but these days beans manufacturer Heinz is looking to retailers in the convenience sector to concentrate on a streamline version of its famous range ...
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View issue (October 2005)


Energizer keeps up with digital drain  
24 Aug 2005
Energizer has released a battery it says works up to seven times longer than standard alkaline in high drain appliances such as digital cameras ...
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View issue (September 2005)


P&G aims big with Mini Pringles range  
24 Aug 2005
Procter & Gamble has unveiled its biggest ever product launch for the on-the-go and lunchtime snacking market ...
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View issue (September 2005)


Nestlé adds two new fruity Kitkat Editions  
24 Mar 2005
Nestlé Rowntree is adding two flavours to its Kitkat Editions range: Red Berry and Mango & Passionfruit. ...
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View issue (April 2005)


Heinz varieties the spice of life  
24 Mar 2005
New launch news ...
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View issue (April 2005)


Masterfoods launches new countline variations  
24 Feb 2005
Masterfoods extends its ice creams range ...
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View issue (March 2005)


Everyday ices  
24 Feb 2005
Unilever Ice Cream and Frozen Food spending £24m on new range ...
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View issue (March 2005)


First low GI white bread from Warburtons  
24 Feb 2005
Warburtons has launched a white loaf that it claims delivers the fibre and wheat germ goodness of wholemeal bread... ...
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View issue (March 2005)


McCoy's launches Specials for male market  
24 Feb 2005
UBUK has announced a major expansion for its McCoy's brand... ...
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View issue (March 2005)

 
 

PRODUCT NEWS

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Sunny D takes lead from parents  
30 Jun 2006
Sunny Delight has turned to UK parents to help rebrand its juice drink as healthier and parent-friendly as part of a new comeback programme. ...
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View issue (July 2006)


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Carlsberg trumpets the return of Elephant Beer  
11 May 2006
Iconic premium lager brand will now be brewed in the UK ...
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Brewer goes for Gold with Tesco listing  
10 May 2006
England's Gold gains exclusive listing with Tesco ...
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Florette travels abroad  
08 May 2006
Prepared salad brand Florette has launched a range inspired by travel destinations that aims to cater for consumers looking for more innovation in the salad category ...
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View issue (May 2006)


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Rechargeables set to energise battery sales  
08 May 2006
As the first battery manufacturer to advertise rechargeables on prime time television, Energizer is determined to boost the sales of rechargeable batteries ...
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View issue (May 2006)


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Imperial on a roll with new product launches  
08 May 2006
Imperial Tobacco has revealed npd for its leading brands in the cigarette and roll your own categories ...
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View issue (May 2006)


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Meantime steps back in time for new beer launches  
08 May 2006
IPA and Porter are launched through 240 Sainsbury's ...
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Greene King shows its strength with new ale launch  
04 May 2006
New Export Strength IPA goes in-store in May ...
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Halewood looks to seal market success with a Kiss  
03 May 2006
Iced coffee cappuccino is launched nationally ...
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Sparkling rosé is a real diamond for Piat d’Or  
28 Mar 2006
Piat d’Or in the pink ...
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REPORTS

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Category Report: Cleaning – Cillit Bang, Kaboom, Bugs Away...  
28 Jan 2005
New "power" cleaners and convenient products are driving sales in the household cleaning category. Sheetal Mehta reports ...
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View issue (February 2005)

 
 

ANALYSIS

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ACNielsen insight: Launch management is key  
24 Aug 2005
Richard Davies , consultant, ACNieslen Modelling and Analytics, provides essential pointers on maximising npd success ...
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View issue (September 2005)

 
 

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