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Latest Content Relating to GAPbuster worldwide
MARKET UPDATE
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Supermarket spy: The Cheese Counter
30 Jun 2006
This month sees a continuation of the fresh food battleground as our GAPbuster evaluators test the knowledge, advice and overall service at the cheese counters of the four leading UK grocery retailers ...
View issue
(July 2006)
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Supermarket spy Round 2 store list: Fresh Bread
05 Oct 2005
List of 40 stores visited by GAPbuster Supermarket spy shoppers for round 2 ...
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REPORTS
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Supermarket spy: Fresh bread
30 Sep 2005
Fresh bakery service of Asda, Tesco, Morrisons, Sainsbury's and Greggs are pitted against one another by our undercover team of 'Supermarket spy' shoppers in association with GAPbuster ...
View issue
(October 2005)
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Supermarket spy: fresh meat
24 Aug 2005
Customer service at the fresh meat counters of Tesco, Sainsbury's, Morrisons and independent butchers are torn apart by our undercover team of 'Supermarket spy' shoppers in association with GAPbuster ...
View issue
(September 2005)
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Supermarket spy: Testing the retail nation
24 Aug 2005
It's retail report card time -- do you know how you'd score if customers gave you marks for in-store experience? In a new 12-month long investigation in association with GAPbuster Worldwide,
Checkout
is grading the grocery big boys against their specialist competitors ...
View issue
(September 2005)
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ANALYSIS
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Supermarket spy: In-store Fishmonger
26 May 2006
This month our GAPbuster evaluators have been sent to test the knowledge, advice and overall service at the fresh fish counters of the four leading UK grocery retailers. To challenge their skills, we have pitted them against the sector specialists the independent fishmonger whose career and livelihood depends on offering...
View issue
(June 2006)
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Supermarket spy: News kiosk
09 May 2006
Buying our daily newspaper is one of the nations favourite pastimes and obviously one that we undertake with a very high frequency level. Given the importance of the category and the likelihood of repeat purchase, it should be one where customer service is strong and where competition is intense ...
View issue
(May 2006)
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Supermarket spy: in-store café
23 Mar 2006
With the rapid growth of high quality coffee stores across the UK and the increasing popularity of these as places of relaxation, what chance does the major supermarket have of persuading its customers to relax either before or after they shop in their stores with a cappuccino or a latte? ...
View issue
(April 2006)
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Supermarket spy: photo processing
27 Feb 2006
The continuing growth of the grocery retailers in the UK is clearly being fuelled by their move into new high value categories. One of the long standing categories that the major supermarket players saw room for fast growth in was the photo category. By offering photo processing services they became a...
View issue
(March 2006)
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Supermarket spy: fresh produce
25 Jan 2006
This months Supermarket Spy takes us into one of the key basic commodity ranges that of fresh produce, one of the most frequently shopped sectors and a key traffic driver ...
View issue
(February 2006)
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