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Latest Content Relating to Coca-Cola

MARKET UPDATE

Winning split  
27 Feb 2006
A new approach to merchandising has helped Swedish forecourt operator Statoil Detaljhandel AB increase sales significantly in its recently refurbished stores, following the acquisition of Svenska Esso. ...
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View issue (March 2006)


Murder, obesity and water shortages: Coke under fire  
06 Jan 2006
Global brand faces up to backlash from young consumers ...
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Coke lifts lid of innovation centre  
21 Jun 2005
Checkout catches a rare glimpse into the inner workings of the iconic global Coca-Cola brand... ...
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View issue (July 2005)


Win a player with Coke  
24 Mar 2005
Coca-Cola GB is offering one lucky football fan the chance to win a player... ...
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View issue (April 2005)

 
 

PRODUCT NEWS

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Countdown to Coke Zero launch  
30 May 2006
Coca-Cola is launching a new coke variant this summer intended to stem the haemorrhaging UK carbonated soft drinks (CSD) market. ...
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View issue (June 2006)


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Coke kicks off World Cup activity  
24 Apr 2006
Win tickets to World Cup with on-pack promotion ...
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REPORTS

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Category report: Soft drinks – Grown-up tastes  
24 Mar 2006
The soft drinks market has come of age – and sophisticated drinks for adults are the flavour of the moment. Sheetal Mehta finds out how marketeers in the drinks industry are going to captialise on this trend ...
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View issue (April 2006)


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Special report: World Cup 2006  
24 Mar 2006
According to CMA UK, the marketing board for German food and drink, exports of German food and drink grew by 8% between October 2004 and October 2005, with products such as meat and sausages enjoying significant success on the previous year. The organisation stops short of claiming the boom has been...
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View issue (April 2006)

 
 

ANALYSIS

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Promotion of the month: Diet Coke Win Hollywood Premier VIP trips  
01 Jan 2004
Checkout explores the impact of promotions through market research on awareness. This month: Diet Coke Win Hollywood Premier VIP trips ...
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View issue (January 2004)

 
 

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