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Disney puts its stamp on fruit
Disney has begun licensing fresh fruit in supermarkets across the UK and Europe to encourage an association between the entertainment giant and a healthy lifestyle.
The initiative follows the ending at the end of the year of Disney's 10-year promotional exclusive tie-up with McDonald's.
Shoppers can already buy Disney satsumas in Tecco stores. Each piece of fruit comes with a Winnie the Pooh sticker which children that can be peeled off and collected in a sticker book.
Disney-branded apples, bananas are also planned.
Disney also licenses baby tomatoes at French retailer Champion and plans to launch more fruit and vegetables shortly. Mini bananas are on sale in at German retailer Metro and it will launch several stone fruit items this month in the US in partnership with Imagination Farms.
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