Revamped Co-op brings back the ‘divi’  
29 Aug 2006
The Co-operative Group has announced a shake-up that will include a £100m revamp of the brand and a new profit-share loyalty scheme for shoppers ...

Cadbury's salmonella scare lingers on  
06 Jul 2006
Despite its best efforts to reassure the public, Cadbury's remains in the media headlines ...

Disney puts its stamp on fruit  
08 Jun 2006
Disney has begun licensing fresh fruit in supermarkets across the UK and Europe to encourage an association between the entertainment giant and a healthy lifestyle. ...

TM Retail rebranded  
01 Jun 2006
TM Retail Group has changed its name to Martin McColl. ...

Wayne Rooney "deal" for upmarket Asda  
15 Mar 2006
News of an apparent sponsorship deal with Rooney and girlfriend Coleen comes despite recent attempts by the supermarket to shed its 'cheap and cheerful' image. ...

Designer Labels Get Saucy  
06 Sep 2005
Bottles of HP Sauce featuring a label by fashion guru Paul Smith have sold out at Harrods ...

Stella serves up a raft of activities  
24 May 2005
Stella is spending £40m on campaigning this year ...

View issue (June 2005)

Ribena reworks range  
24 Mar 2005
GlaxoSmithKline has detailed plans to grow its Ribena brand... ...

View issue (April 2005)

HwCg lines up new French wine brand  
24 Mar 2005
Wine company HwCg is looking to create a new French wine brand this year... ...

View issue (April 2005)

Banrock Station goes upmarket  
24 Feb 2005
Banrock Station launching reserve wines ...

View issue (March 2005)

FFS kicks off campaign with Picota cherries  
26 May 2006
Foods from Spain is gearing up for the second year of its integrated promotional campaign for fresh produce ...

View issue (June 2006)

Peroni aims for sweet life in UK  
08 May 2006
Italian beer brand Peroni Nastro Azzurro is recreating the world of Federico Fellini’s classic ‘La Dolce Vita’ film as part of its £4m UK marketing campaign ...

View issue (May 2006)

SHS adds marketing sparkle to Shloer brand  
08 May 2006
Shloer will benefit from a fivefold increase in marketing investment ...

View issue (May 2006)

Sensations gets a make-over  
08 May 2006
Known as the original posh crisp, Walkers Sensations is to refocus in 2006 to attract people back into the evening snacking occasion ...

View issue (May 2006)

Unilever looks to reinvent Pot Noodle  
08 May 2006
Unilever is looking to revive its Pot Noodle brand with a £10m relaunch that includes a new positioning and lower salt content ...

View issue (May 2006)

Bulmers Original to stage a comeback in the UK  
08 May 2006
S&N UK to roll out premium cider from Northern Ireland ...

Gallo hammers home the family connections  
04 May 2006
New-look packaging being launched in the UK and around the world ...

£2m support package marks 30th anniversary of Jacob's Creek  
03 Apr 2006
Jacob's Creek goes all out for birthday celebration with online, as well as traditional, marketing campaign ...

Plymouth Gin gets art deco look in major makeover  
28 Mar 2006
Pymouth Gin tests new look packaging in UK first ...

Birds eye embarks on mini adventure  
23 Mar 2006
Fish Fingers get mini treatment ...

View issue (April 2006)

Get minted  
25 Aug 2006
As the sugar confectionery category continues to decline, manufacturers are pulling out all the stops to help revive the sector. Tracey Gregory reports ...

Special report: World Cup 2006  
24 Mar 2006
According to CMA UK, the marketing board for German food and drink, exports of German food and drink grew by 8% between October 2004 and October 2005, with products such as meat and sausages enjoying significant success on the previous year. The organisation stops short of claiming the boom has been...

View issue (April 2006)

Special Report: Own label growth – Coming into their own  
30 Sep 2005
The evolution of own label from cheap me-too product to foodie fodder is complete in the major multiples. Their success has been so great it is rubbing off on the discounters. Sheetal Mehta explains how ...

View issue (October 2005)

Outlook: Loyalty – what loyalty?  
28 Jul 2006
Jonathan Druce , lead retail technology consultant, Capgemini, asks if retailers can expect brand loyalty ...

View issue (August 2006)

Insight: Private label, public perception  
30 Jun 2006
Bhawani Singh , managing director, Customised Research Services, ACNielsen Europe, examines why private labels have invaded the consumer mindspace in a diverse number of product categories ...

View issue (July 2006)

ACNielsen insight: Think about that de-list  
25 Jul 2005
Andy Carrington , marketing director at ACNielsen, on looking deeper at the role a brand plays within its category ...

View issue (August 2005)

The crisis controller  
25 Aug 2006
Crisis management specialist, Sara Pearson , considers how brands can limit the damage of the trans fats scare ...

The upstart start up  
31 Jul 2006
Wilfred Emmanuel-Jones , aka The Black Farmer ...

View issue (August 2006)

Brand builders: winning strategies  
28 Jul 2006
Simon Dunn , managing director of Product Chain, on retailers who are developing winning strategies ...

View issue (August 2006)

Discovery viewpoint: A little help when you most need it  
30 Jun 2006
James Beaton , md Discovery Foods, on remaining focused on the customer ...

View issue (July 2006)

Brand builders  
30 Jun 2006
Simon Dunn , managing director of Product Chain, on proper functional foods ...

View issue (July 2006)

Brand builders  
26 May 2006
Simon Dunn , managing director of Product Chain, on the good, the bad and the ugly of brand overhauls ...

View issue (June 2006)

Brand builders: 2006 predictions  
25 Jan 2006
Simon Dunn , managing director of Product Chain, offers predictions on which products in 2006 will be getting on the shelves, and flying off them... ...

View issue (February 2006)

The Black Farmer on the secret of good PR  
21 Dec 2005
Wilfred Emmanuel-Jones on how he manages to get wide spread media coverage ...

View issue (January 2006)

Brand builders: The juice wars  
24 Aug 2005
Simon Dunn , managing director of Product Chain, on how to get start-up brands on shelves... and off them ...

View issue (September 2005)

Brand builders: The Jamie effect  
25 Jul 2005
Simon Dunn , managing director of Product Chain, on the health-food phenomenon ...

View issue (August 2005)