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BT helps cut cost of recalls
BT has launched a RFID-based service called BT Foodnet, which it claims will speed up and reduce the cost of product recalls for food retailers.
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| Ross Hall: cutting cost of product recalls |
According to BT, the service would have facilitated Cadbury's recent recall since the brand could have identified products more accurately and quickly throughout the supply chain, saving time and money and ultimately face.
Introduced by its supply chain management arm, BT Auto-ID Services, BT Foodnet provides a full audit trail of ingredients along the supply chain.
The service combines RFID technology with BT Auto-ID's collaborative data exchange platform. It uses the power of the digital network to deliver fast, accurate and automated information capture, for transfer to grocery retailers.
Ross Hall, ceo, BT Auto-ID Services, said: Retailers have been asking for a quick and easy way of identifying products for recall. Until now, in the event of a problem, all products that might be affected, rather than those that definitely are, have typically been recalled. This results in unnecessarily high losses for the retailer. BT has combined its expertise in auto-ID technology with its retail sector expertise, its secure digital network and IT infrastructure to address this problem, freeing up valuable man-hours for more value-add functions.
In the event of a food scare, the accessible data trail enables accurate and rapid recall of corresponding products. When the retailer places its order via BT Foodnet the food manufacturer enters the key product information onto an RFID tag, reducing the margin for error.
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