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First printed in Checkout Magazine
Masterfoods boxes clever
Masterfoods has introduced a new gift format the cube for Christmas 2006.
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| Cubes from Mars |
Designed to optimise shelf space, the cube cases can be merchandised sideways if space is tight. The cubes, which retail at £2.49, feature branded gift-wrap packaging of the products contained inside Mars, Mars Galaxy and Galaxy Ripple.
The chocolate manufacturer is also supporting key seasonal brand Celebrations, which delivers 60% of its total brand sales during Christmas, and Maltesers with a £4.5m advertising investment leading up to the festive season.
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