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Market Update

17 Aug 2006      

Web Exclusive   

Kellogg’s to remove trans fats from cereal bars

Cereals brand on course to cut hydrogenated vegetable oils from range by end of year

Kellogg’s UK has confirmed that its hydrogenated vegetable oil removal programme, which will effectively remove trans fats, will be completed by the end of the year. In the UK, Kellogg’s breakfast cereals do not contain any hydrogenated vegetable oil and can already be considered virtually trans free.

The company’s Sam Fulton says: “Only trace amounts of trans fats occur in a small number of Kellogg’s snack products which are derived from those naturally inherent in some ingredients rather than through the addition of hydrogenated fats.

“We have been actively working to remove hydrogenated vegetable oils, and therefore trans fats, from the small number of Kellogg’s snack products which currently contain them and plan to achieve this by the end of 2006. Kellogg’s is committed to providing products that meet changing consumer nutrition needs and we are pleased to have found alternatives to hydrogenated oils that can be used without compromising on taste, texture and quality.”


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