Kellogg’s to remove trans fats from cereal bars  
17 Aug 2006
Cereals brand on course to cut hydrogenated vegetable oils from range by end of year ...

Cereals market up 2.7%  
26 Jul 2006
Weetabix releases report on fifth largest grocery sector ...

Facing Up/Losing Face: November 2004  
01 Nov 2004
Brand news in brief ...

View issue (November 2004)

Quaker gives away scoops  
05 Sep 2006
Oats brand helps make perfect porridge ...

Kellogg’s adds to All-Bran range  
23 Aug 2006
Kellogg’s has expanded its All-Bran range with the addition of All-Bran Crunchy Oatbakes. ...

Ready brek gets a revamp  
21 Apr 2006
Weetabix pitches porridge in cereal makeover ...

Category Report: Cereals – Milking the market  
01 Nov 2004
Although declining breakfast consumption and an ageing population has made life difficult for suppliers of cereals to the UK market, they have battled back with convenient and healthy initiatives designed to add value for those who choose to eat a morning meal. Dominic Weaver reports ...

View issue (November 2004)

Promotion of the month: Kellogg's Cereal -- Shark Tale water maze free inside  
28 Jan 2005
Checkout explores the impact of promotions through market research on awareness. This month: Kellogg's Cereal -- Shark Tale water maze free inside ...

View issue (February 2005)

Promotion of the month: Kellogg's Corn Flakes -- up to 50% off BBC DVDs  
01 Dec 2004
Checkout explores the impact of promotions through market research on awareness. This month: Kellogg's Corn Flakes -- up to 50% off BBC DVDs ...

View issue (December 2004)