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First printed in Checkout Magazine
UBUK targets everyday biscuits sector
UBUK is targeting the everyday biscuit sector with its latest new product, which capitalises on the trend towards healthier eating.
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| McVities Fruitsters |
McVitie's Fruitsters are a range of biscuits made with 40% wholegrain and high in fibre, which UBUK hopes will re-energise the static £253m everyday biscuit sector. The biscuits are available in four variants Cranberry and Almond, Sultana and Hazelnut, Blueberry and Oat and Apricot and Honey. The launch is supported by a £1.5m marketing campaign and in-store with a two for one promotion.
Additionally, McVitie's will use on-pack communication to highlight the benefits of its core ranges of everyday biscuits. The new on-pack labelling will clearly signpost the fibre and wholemeal content on McVitie's HobNobs and McVitie's Digestives. This move will be backed by a print advertising campaign with the strap discover the goodness in McVitie's.
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Product category: Healthy eating
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