Mr Kipling in £8m relaunch  
28 Jan 2005
Manor Bakeries is spending £8m on a relaunch of its Mr Kipling cakes brand... ...

View issue (February 2005)

UBUK starts year with health message  
01 Jan 2005
United Biscuits UK (UBUK) has announced plans to open up of a £25m sales opportunity in the £495m everyday biscuits sector... ...

View issue (January 2005)

McVitie's gets Brits dunking  
01 Sep 2004
McVitie's has revealed plans for a £1.3m nationwide promotional campaign that aims to find Britain's best dunking biscuit. The Dunk for Britain with McVitie's initiative launches with an advertorial feature in The Sun the week commencing 13 September, encouraging consumers to vote for their favourite dunker over an eight-week period. ...

View issue (September 2004)

Rocky-R returns to the small screen  
01 May 2004
ROCKY-R, Fox's Biscuits' rapping robin icon is back on TV this month (May) in a £1m campaign screened in the North, Scotland, Central, Wales and South West TV regions on ITV, Channel 4 and 5. ...

View issue (May 2004)

Bahlsen to sponsor Parky  
17 Aug 2006
Posh biscuits to trail chat show ...

UBUK targets everyday biscuits sector  
31 Jul 2006
UBUK is targeting the everyday biscuit sector with its latest new product, which capitalises on the trend towards healthier eating. ...

View issue (August 2006)

McVitie’s goes upmarket  
08 May 2006
UNITED Biscuits is targeting the special treats sector in its biggest biscuit launch since Hob Nobs in 1985 ...

View issue (May 2006)

Category Report: Biscuits – A tempting offer  
01 Nov 2004
Although biscuits have reached a plateau in value terms , certain sectors of the market are expanding at an impressive rate. Dominic Weaver reports on the role of healthier and indulgent products in keeping the category buoyant ...

View issue (November 2004)

Media spends: the biscuits market  
01 Nov 2004
This month we look at the top 10 advertisers in the biscuits market, comparing spend from September 2003 to August 2004 with the previous 12-month period ...

View issue (November 2004)